Logo Design vs Branding Design

Most people don’t know that there is a difference in logo design vs branding design. I get clients coming to me asking for “just a simple logo” when they start a business or launch a new e-commerce venture, but the truth is they don’t need “just a logo” at all!


What is a logo?

A logo is a graphic mark used to identify a company, organization, product or brand. Logos can be displayed along with, or instead of, a company’s name and are typically used for recognition and differentiation amongst a company’s competitors. For example, when you see a red bullseye you think: Target. When you see a yellow M you think: McDonalds. But a logo does not define or characterize a brand nor does it tell the brand story. All it does is create a symbol by which a company can stand behind. But a brand is so much more.


What is a brand?

A company’s brand consists of their story, origin, mission statement, marketing materials, social media personality, online presence, physical office or store, products and/or services and the core values it stands behind. All of these key components simply cannot be shown through the image of one single logo. A brand needs colors and fonts, textures and patterns, strategies and campaigns to tell it’s story and turn a passerby into a customer.


Why does a brand design matter?

No one buys a phone because they like the apple-shaped logo. They buy a $600 piece of metal and plastic because of the experience they have while taking a photo for the first time, or the feeling they get when they walk into a sleek modern showroom filled with relatable-looking techies. People buy products because they have an emotional connection to the people selling them. Simple as that. And how do you get someone to feel connected to you and what you are selling them? By taking them on a journey and telling your story.


Nothing makes me happier than someone ready to invest in their brand’s future with an identity design vs “just a logo”. With each marketing piece that is created or social media image posted, you are setting up the building blocks of your brand and making your name an unforgettable one. Because remember—apples don’t sell smart phones.

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1 Comment
  • Lisa Edwards

    November 3, 2016 at 6:53 am Reply

    Well written article!

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